Pence Media Group Grows Digital Vertical

CARMEL, Ind. – Pence Media Group (PMG) is proud to announce the promotion of Samantha Gray to Director of Digital Services to continue expanding the consultancy’s digital and paid media service line. PMG has also added two additional new team members, Ashley Dragula, who is a Digital & Marketing Strategist, as well as Peyton Hochhalter, a Senior Content & Marketing Strategist.

“Samantha’s promotion to Director of Digital Services reflects not only her exceptional leadership and expertise, but also the tremendous growth of Pence Media Group’s digital marketing capabilities,” said Nicole Pence Becker, Owner + Operator of Pence Media Group. “Her vision, collaborative approach and deep understanding of paid media and performance strategy will continue to drive innovation and growth for both our clients and our consultancy, especially as we expand the team by adding Ashley and Peyton to the mix.”

As Director of Digital Services, Gray leads the consultancy’s digital strategy and performance marketing initiatives. With more than fifteen years of experience across paid media, search marketing, analytics and integrated digital strategy, she helps organizations turn complex business goals into data-driven marketing programs that drive measurable growth and long-term impact.

As a Digital & Marketing Strategist, Dragula supports consultancy clients by developing, managing, and optimizing campaigns across platforms including Google, Meta and LinkedIn. She works closely with internal and client teams to analyze performance data, uncover actionable insights and identify opportunities to improve campaign effectiveness and overall digital strategy.

As a Content & Marketing Strategist, Hochhalter curates strong brands while refining their digital identities that make them look polished while authentically reflecting the heart of the organization. She brings a creative yet analytical approach to her work, whether developing social media campaigns, analyzing engagement metrics or creating compelling content.

Pence Media Group’s digital and paid media services are designed to turn attention into action. Through building and managing digital ecosystems that support visibility, conversion and sustained growth, Pence Media Group helps their clients see how strategy meets performance.

Pence Media Group (PMG) is a full-service public relations, branding, digital and marketing consultancy working with public, private and nonprofit clients. Nicole Pence Becker established PMG in 2017, which has grown to become a dynamic, award-winning team. For the fourth year in a row, PMG was selected as a MUSE Creative Best Small Agency of the Year in 2026. PMG was also honored as one of PR Daily’s Top Agencies for 2025, a prestigious award given to fewer than 50 agencies across the country. PMG won 11 Pinnacle Awards and six Awards of Honor at the 2025 PRSA Hoosier Chapter Pinnacle Awards Program, the most of any Indiana firm. Additionally, PMG was the recipient of nine Telly Awards and won a Bronze ADDY for FFA’s “Grow With Us” brand campaign.

PMG is made up of professionals who are experts in public relations, digital, marketing, strategic communications, and brand development. A certified Women’s Business Enterprise (WBE) in the state of Indiana, PMG’s team is proud to serve a wide range of clients with unparalleled expertise and creativity. Pence Media Group recently launched a brand new website to better communicate its services and capabilities. To learn more about PMG and PMG’s services, visit www.pencemediagroup.com.
 

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ABOUT PENCE MEDIA GROUP
Pence Media Group (PMG) is a full-service public relations, branding, digital and marketing consultancy founded by Nicole Pence Becker in 2017. PMG has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, “consider it done.” PMG is a certified Women’s Business Enterprise (WBE) in the state of Indiana and was honored with several awards in 2025, including a MUSE Creative Gold Award for Best Small Agency of the Year and being named one of PR Daily’s Top Agencies for 2025. PMG’s client roster includes start-ups, small to medium businesses and Fortune 500 companies, including American Dairy Association Indiana, Anthony’s Chophouse, Church Church Hittle + Antrim, Conner Prairie, Crystal Signature Events, Hancock Health, He Knows Your Name, International Association of Fire Chiefs, Lucas Oil Products, MJ Companies, National FFA, Pinheads, Pluie, Riley Children’s Foundation, Terex RV Group, Rohrman Automotive Group, SIHO, Tiffany Skilling Interiors, Trueblood Real Estate, and Volunteers of America Ohio & Indiana.