Butler Athletics Teams Up with Spokenote to Deliver Personalized Video Experiences for Corporate Partners, Fans

Indianapolis (April 28, 2026) — Spokenote is teaming up with Butler Athletics and Playfly Sports, the sports industry’s leading revenue maximization company, to redefine how corporate partners engage with athletics programs by introducing personalized, scalable video experiences that extend beyond gameday to create deeper, year-round relationships with fans.

Through the partnership, Playfly Sports is creating a new approach to sponsor and partner engagement that goes beyond traditional signage and gameday visibility, delivering premium, VIP, and behind-the-scenes experiences at iconic Hinkle Fieldhouse and throughout the year. 

Spokenote’s platform will enable personalized video touchpoints that deepen relationships with key stakeholders, unlock new storytelling opportunities, and create sellable inventory that did not previously exist. Fans will enjoy a renewed gameday experience through tech-infused experiences spanning across ticketing, donor outreach, alumni engagement, and other activations.  Spokenote will also sponsor Butler Athletics’ end-of-year corporate partner reception on April 29, 2026, with Custom VIP badges for guests and dynamic video assets throughout the event. 

“College athletics partners are looking for more meaningful, measurable ways to connect with their audiences,” said John Wechsler, Founder and CEO of Spokenote. “This partnership allows Butler Athletics to offer corporate partners something truly different with personalized access, premium experiences, and year-round engagement that extends far beyond the gameday experience.”

The partnership builds on Spokenote’s proven success in the sports and entertainment space, including a high-impact activation during the Indiana Pacers’ NBA Finals run, where the Pacers used personalized video engagement to drive deeper partner relationships and premium brand experiences.

“Partnering with Spokenote has created the opportunity for Butler Athletics to further personalize the relationships we have established with our corporate partners and supporters at all levels,” Butler Vice President and Director of Athletics Grant Leiendecker said. “Spokenote is an industry leader, and in many ways a category creator, with deep ties to central Indiana. We are excited to grow alongside them.”

“This partnership transforms the gameday experience by blending tech and hospitality to change how fans interact with Butler Athletics,” said Christy Hedgpeth, Playfly Sports Properties President. “Playfly is focused on creating long-term value for athletic departments, and this partnership accomplishes that while modernizing the fan experience and highlighting student-athletes.” 

By integrating personalized video into its corporate partnership strategy, Butler Athletics is setting a new standard for how collegiate programs engage sponsors, delivering value, storytelling, and connection throughout the entire calendar year.

For more information, visit www.spokenote.com.

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