Personal & Corporate Brand Management Certificate - Class 1 of 3

Cost: $225 for OneZone members, $1,050 for non-members for all three sessions.
Once registered for the first class, OneZone staff will add you to the 2nd and 3rd session.

This is class 1 of 3

Upon program completion, you'll earn the Professional Certificate in Personal and Corporate Brand Management from The Flagship Enterprise Center. 

The Flagship Enterprise Center is excited to announce a partnership with OneZone Chamber of Commerce for our first-ever Personal and Corporate Brand Management Certificate Program, led by Dr. Ray Sylvester. 

Dr. Ray Sylvester is a professor of marketing and personal branding at Anderson University. He has led, taught, and presented business programs in the UK, Europe, Australia, and America. Ray co-wrote the first music business major program in Europe. He subsequently wrote a specific concentration of the major related to brand management, PR, and promotion. Ray holds a Ph.D. in personal brand management. His research examined personal and corporate brand identity, value, and community. He has published in both the US and the UK. He is a Fellow of the Chartered Institute of Marketing. As a personal and corporate brand strategist, Ray has a substantial profile of experience, including work with fortune 100 companies, SME's, entrepreneurs, c-suites, doctors, professional athletes, and chart-topping artists/musicians.

This three-part Professional Certificate program will help participants explore, develop and establish a strong understanding of personal (people) brands and corporate (company) brands. The program's core aim is to provide the insight to build and sustain purposeful value for both people and companies.

Dates: April 14, 21 and 28
Time: 8:30am - 11:45am 
Location: The Flagship Enterprise Center at Exit 222 off I-69, 2705 Enterprise Drive, Anderson 

What others say about Dr. Ray Sylvester:

“Dr. Ray Sylvester likes to challenge the way that you look at things in the context of the business world. He challenges you to think outside of the box and outside of the scope of what is possible. Some people are scared of having this vision and mindset but Ray inspired me to push past what you are comfortable with.” Graham Hopkins, Sales Business Development at FiztMark, Inc.

“Dr. Ray Sylvester has been extraordinarily generous with his time and talent by conducting workshops/webinars at Ball State. You cannot get the impact and power of his presentations by looking at the words used to describe him. He is a subject matter expert on brand value, but more importantly, he listens. He connects with the participants. He is able to use personal stories as examples and to open the door to potentially difficult topics.” Kirsten Smith, Associate Director at Center for Information and Communication Sciences, Ball State University

“From the time he began speaking he captured everyone in the room, which is not always an easy task. But his knowledge of Brand Marketing coupled with his passion for teaching and connecting with students was obvious from the start. I found that regardless of the audience graduate or undergraduate or the location Indiana University or Anderson University the quality and level of his commitment to teaching and students was the same. Dr. Sylvester is a man of integrity and character and I am honored to call him a colleague and friend.” Cheryl Hughes, MBA, Senior Lecturer - Indiana University SPEA