Last year, The Salvation Army increased service from an average of 2.6 million people assisted during the holidays, to more than 6.6 million people because of the ramifications of COVID-19. This figure includes

thousands affected in Indiana. This year, as the lingering pandemic continues, millions will depend on the Salvation Army for a variety of needs.

For many parents this year, a choice between paying rent/utilities and buying Christmas presents will

exist. Nationally, about 12 million families missed mortgage or rent payments in the Spring alone. Of those, 7.8 million families are also struggling to provide meals.

Annually, The Salvation Army helps more than 23 million Americans overcome poverty, addiction and

economic hardships through a range of social services, enhanced in 2021 by the pandemic. During the

holidays, The Salvation Army helps struggling households pay their utility bills and other financial

burdens that come with cold weather and holiday season expenses.

By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those

suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army

is doing the best at 7,600 centers of operations around the country, including Central Indiana.

Throughout the year, and especially at the upcoming 2021 holiday, philanthropy by the business sector

for The Salvation Army is needed more than ever before in the Central Indiana area to help hundreds of

individuals that share a variety of unmet needs.

Corporate philanthropy is the act of business promoting the welfare of others, generally through

charitable donations of time, talent, or treasure. This philanthropy fosters employee engagement and

generates business value through a positive public image and enhanced relationships with customers.

Giving also makes a difference because it makes you feel good. Your financial support makes a real

difference as it reflects your values, serves as inspiration for others, creates an everlasting impact and is

recognized by others. Your gifts set an example as community leaders and as an important community

partner with The Salvation Army Indiana Division.

Giving also creates a positive business environment while helping The Salvation Army garner financial

support that benefits the community the business serves. The Salvation Army continually seeks

companies to help underwrite the important holiday programs.

It is hoped that your company will respectfully consider participating with The Salvation Army Indiana

Division this holiday season through involvement in a variety of ways:

7th  Annual Angel Tree Program (Individual Angel Sponsors or Corporate Sponsorships)

Thousands of boys and girls (called Angels) in Central Indiana, will wake up on December 25, 2021,

without a Christmas. The need is even more dire this year with the continuing impact of the pandemic  being felt. The Salvation Army in Central Indiana has a goal provide a Christmas for 6,000 angels (children) this year. Individuals and Businesses are encouraged to adopt as many angels as possible. Adoption entails purchasing at least $75-$100 worth of gifts per each angel.

We are also looking for Corporate Sponsors at the $1,000, $2,500, and $5,000 contribution levels. For information and how to make your pledge of angel sponsorships, contact Duke Haddad at 317-224-1029/

Red Kettle Sponsors ($1,000 and up)

The Salvation Army is looking for companies that can become Red Kettle sponsors and provide

volunteers that can ring bells during November/December. Bell ringing in Central Indiana generates

several hundred thousand dollars in a five-week period (11/24/2021 to 12/24/2021) that serves

thousands of people annually. To volunteer to ring bells, go to For

specific bell ringing information, contact Deena Hayden at 317-222-7873/

Virtual Red Kettle Campaign (Collected Dollars)

New in 2020 and continued this year, companies and organizations are encouraged to host a virtual Red Kettle Campaign during the Red Kettle Season (Black Friday 11/26/2021-Christmas Eve 12/24/2021). Donations are collected via peer-to-peer fundraising, internal email campaigns and corporate media platforms. We will provide you with a digital display package. For more information, contact Samantha Hyde at 317-224-2000/

Counter Kettles (Collected Dollars)

It is fast and easy to set up. All you need is a small Red Counter Kettle and small sign, placed in a public

area in your business, where consumers can make a generous donation via this platform. Periodically, a

Salvation Army employee or volunteer will replace this kettle. This kettle is typically displayed from

November 12, 2021, to December 24, 2021. Deena Hayden at 317-222-7873/ can provide counter kettle information for you.

Point of Sale (Collected Dollars)

At your retail establishment, shoppers are encouraged to donate at your point-of-sale system by your

employee or by simply scanning a coded Red Kettle paper donation card. Donations are set at

designated amounts. (We suggest $1 and $5 increments). This is a very easy way to raise funds to help

those in need. Digital display packages are provided for in-store and online purchases. Contact Duke

Haddad at 317-224-1029/

Round Up Program (Collected Dollars)

Much like the Point-of-Sale program, this is a great way to help this holiday season with a simple

campaign. Program your Point-of-Sale system to ask shoppers to round up to the nearest dollar amount. A little bit from many, brings joy to all. A digital package is provided for your company for in-store and online purchases. Contact Duke Haddad at 317-224-1029/

Percentage of Sales (Collected Dollars)

This easy campaign allows you to raise funds without committing to Corporate Dollars. With a mutually

agreed upon amount, a percentage of the sale of an item(s) will be collected for The Salvation Army

Indiana Division. A digital package is provided for your company for in-store and online purchases.

Contact Duke Haddad at 317-224-1029/

27th Annual Radiothon Program (Hourly Sponsorships)

The Salvation Army is once again hosting the 36-hour WIBC Radiothon, December 10-11, 2021, at

Sullivan Hardware in Indianapolis. Hourly sponsorships that range from $500, $1,000, $2,500, and $5,000  are available. The goal for the 2021 WIBC Radiothon is $375,000. Proceeds from this event help The Salvation Army provide children with a variety of services, programs, experiences to meet their needs throughout the year. Contact Duke Haddad at 317-224-1029/ to participate.

Volunteer Through Your Company or as an Individual

The Salvation Army needs volunteer support to participate in a variety of events this holiday season. Either visit, click on the Corps unit you are interested in volunteering with or contact Stevi Cochrane, Divisional Volunteer Coordinator, Salvation Army Indiana Division, to learn more about volunteer opportunities. You can contact her at 317-224-1010 or through email,

The Salvation Army Indiana Division is dedicated to making a difference in the Central Indiana

community we serve. The holidays are supposed to be a time for family joy. This year for many, that joy

will be hard to find. With your help, you can ensure that holiday dreams will be a positive reality for

families in need, through either your financial or volunteer support.

Please consider helping those in need in your community, by supporting The Salvation Army in some manner listed above.  Corporate philanthropy is needed more than ever before!