Loren’s Alcohol-Free Beverages will open a second location
CARMEL, April 18, 2023 — Loren’s Alcohol-Free Beverages announced that they will be
opening their second location at 12770 West New Market Street, Suite 105, in The Village of
West Clay on Saturday, May 6. Store hours are still to be determined.
Co-founder Kristin Patrick explained that sales at their first retail space on Main Street at Hazel
Dell Parkway have exceeded expectations since opening on August 20, 2022. “We listen
intently to our customers. We’ve stocked our shelves based on their feedback and requests.
Many communicated a desire for a location on the other side of US 31.” Patrick’s sister and
co-founder Andrea Marley added, “We’ve gained extensive product knowledge in the fields of
wine, spirits, craft beers, and adaptogens in the previous eight months. It’s an exciting time to
grow. The demand is there.”
The sisters agree that there is no one customer profile, especially as more people reevaluate
their relationship with alcohol post-pandemic. Their mission is “to disrupt the narrative that
alcohol is essential to celebrate, relax, or network in Central Indiana.” Inclusion is at the heart of
their tagline Be A Better Host. Patrick and Marley would like to see more gatherings with
beverage options that accommodate all guests, not just ones who drink alcohol.
Loren’s Alcohol-Free Beverages sells alcohol-removed wine, non-alcoholic beer, and zero-proof
spirits and mixers. Kristin Patrick and Andrea Marley named the store after their late father
Loren Marley. Learn more about Loren’s Alcohol-Free Beverages at lorensaf.com. Email
email@example.com for more information.