CARMEL, Ind., January 29, 2020 — ADVISA, leadership development and talent optimization firm, and The Predictive Index (PI), the leader in talent optimization, are excited to celebrate significant milestones following the close of 2019. Indianapolis-based ADVISA, a leading PI Certified Partner for nearly 34 years capped off 2019 with double-digit percentage revenue growth, while The Predictive Index celebrated 30% year-over-year revenue growth.

ADVISA leverages The Predictive Index’s new strategy and engagement solutions PI Design and PI Diagnose, along with PI’s existing hiring and management solutions to help customers align their business strategy with their talent strategy. In 2019, The Predictive Index won the Brandon Hall Group Excellence in Technology Award for making the Best Advance in Unique HR or Workforce Management Technology with its new strategy solution, PI Design.

“2019 marked the dawning of a new era in in designing and executing meaningful talent strategies for us,” said ADVISA President Heather Haas. “Our data-driven approach to leadership development and talent optimization enables companies to drive change by building better leaders. The ROI on this investment is unprecedented. With 10,000 Baby Boomers retiring every day, companies who are building leadership capacity for the future wield a distinct competitive advantage.”

“Last year we took a risk and invested in something bigger than ourselves,” said Mike Zani, CEO of The Predictive Index. “Starting the year off with a $50 million investment from General Catalyst allowed us to completely align The Predictive Index platform to serve the discipline of talent optimization. Talent optimization has dramatically changed our business, and it’s exciting to see the discipline take hold in the market. I couldn’t be prouder of the strong foundation we built in 2019 and look forward to a year of hypergrowth and delivering even more customer value in 2020.”

ADVISA highlights in 2019 include:

? Company Growth & Stability: Eighty-seven percent client retention and the addition of six new team members ranging in expertise from leadership consulting and executive coaching to performance improvement and marketing.

? Product Innovation: ADVISA partnered with PI to deliver even more value to customers with The Predictive Index’ new Design and Diagnose solutions. PI Design is a new product that empowers leadership teams to gain agreement on business strategy—and determine if they have the right teams in place to execute that strategy. PI Diagnose is an employee engagement solution that identifies root causes of engagement issues and prescribes clear action paths to address them.

In addition, ADVISA continued to expand its own leadership development service offerings throughout the past year, including the virtual Emerging Leaders Series, Management Essentials for Frontline Leaders, the ADVISA Leadership Academy, the Emotional Intelligence Leadership Series, and Customer-Focused Selling™. Registration is currently open for all ADVISA’s leadership development programs and can be accessed via its website.

? Category Expansion: ADVISA contributed to the expansion of the talent optimization ecosystem by earning its Talent Optimization Certification. This certification—now accredited by both SHRM and HRCI—provides business leaders and HR strategists with a framework to elevate their people strategy and drive impactful business results.

ADVISA also presented at OPTIMA 2019, the inaugural talent optimization conference, where more than 800 business leaders and HR strategists attended.

? Industry Accolades: As a PI Certified Partner, ADVISA offers its clients the complete PI product suite, which includes solutions for more effective hiring, managing employees, uncovering executive misalignment, and diagnosing engagement issues. ADVISA was recognized by PI at OPTIMA 2019 as the winner of The Launchpad Award.

? Brandon Hall Group Excellence in Technology: PI won a coveted Brandon Hall Group Excellence in Technology bronze award for making the Best Advance in Unique HR or Workforce Management Technology with the PI Design solution. The award recognizes organizations on the forefront of innovation, and those who have developed products that yield positive business impact for their customers. Visit to learn more about services offered and PI’s award-winning solutions.

? Business Awards: Awarded as The Launchpad Award recipient by PI at OPTIMA 2019, ADVISA was honored for its involvement in the development of the employee engagement survey. Additionally, ADVISA was named a 2019 finalist for the Company Culture Awards by partner Powderkeg, a digital community for tech companies, investors, and professionals located between the coasts.

ADVISA is a leadership consulting firm headquartered in the heart of the Carmel, Indiana Arts & Design District. ADVISA exists to improve the world one leader at a time — providing proven tools and training to optimize talent in pursuit of desired business results.

ADVISA provides talent optimization software, assessments (behavioral, emotional, cognitive, employee engagement, sales skills, & 360s), training, consulting, and executive coaching to help their clients grow and prosper. Find out more at

About The Predictive Index
The Predictive Index (PI) is an award-winning talent optimization platform that aligns business strategy with people strategy for optimal business results. Over sixty years of proven science, software, and a curriculum of insightful management workshops make PI the solution for any company looking to design great teams and culture, make objective hiring decisions, foster engagement, and inspire greatness in their people anywhere in the world. More than 8,000 clients and 350+ partners use PI—including Nissan, Citizens Bank, DocuSign, Subway, 47 Brand, FAM Brands, Blue Cross Blue Shield, and Omni Hotels—across 140+ countries. Learn more at